The author had targeted his audience with laser precision, done the hard work, and cleverly marketed his book to success. Why did the Big Five publisher acquire the novel? Book sales. In May of 2016 Diary of an Oxygen Thief cracked Amazon’s top-60 sellers list and was picked up by Simon & Schuster’s Gallery Books imprint. He printed a short run, got copies into brick-and-mortar bookstores, and then created buzz for the book by getting people to google the book’s title and share it on social media, including the book’s own Instagram account. Over the next few years, the author (who prefers to remain anonymous) sold nearly 100,000 print copies with clever guerrilla marketing that made the book an underground hit. The novel was first self-published in the Netherlands in 2006. Diary of an Oxygen Thief-An Indie Title Makes It Big I’m re-sharing parts of the article because this is a fantastic indie success story and important reminder for every self-published author that you can succeed if you promote your book creatively. In 2016 Publishers’ Weekly ran an article about the clever, creative book marketing behind Diary of an Oxygen Thief (author: Anonymous).
Once you have targets in your scope, it’s just a matter of getting creative with your approach. Just figure out who your buyers are and then ask yourself where they hang out and what they are looking for. You don’t need to hire someone to do it for you. How do you start? How do you build an audience? You’re a writer, not a marketing pro! Well the good news is anyone can market their own book.
Many indie authors are overwhelmed at the thought of it. We get a lot of requests for help with book marketing.
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